Analysis of the development of garden machinery industry
1 policy support
A. Policy guidance of the National Development and Reform Commission
In the National Development and Reform Commission's Catalogue of Guidance on Industrial Structure Adjustment (2011), urban landscaping and ecological community construction are listed as encouraged industries; in the Foreign Investment Industry Guidance Catalogue (revised in 2011) (National Development and Reform) In Commission Order No. 12), the construction and operation of flower production and nursery bases, and the manufacture and operation of new machinery and equipment for forestry machinery are listed as industries that encourage foreign investment. It shows that the development of landscaping construction and garden machinery has received the attention and strong support of the state.
B. Provisions of the Ministry of Construction on Urban Greening Indicators
The "Regulations on Urban Greening Planning and Construction Indicators" promulgated by the Ministry of Construction puts forward clear requirements for the construction of various types of green spaces. For example, the newly-occupied residential area green space accounts for no less than 30% of the total land use area, and the unit-affiliated green area accounts for the total unit area. The land area ratio is not less than 30%.
The "Guiding Opinions on Promoting the Healthy Development of Urban Landscaping Business" put forward specific opinions on strengthening the planning, construction and management of urban landscaping, requiring the construction of park green space to make residents "300 meters green, 500 meters to see the garden", maintenance management funds The investment should account for 7-10% of the total investment in the local landscaping construction in the previous year, and at the same time not lower than the local landscaping maintenance management quota standard.
The above regulations have improved the status of landscaping construction in urban development, and guaranteed the development of landscaping construction and garden machinery.
C. The Ministry of Construction launched the “Ecological Garden City” activity
In order to further promote the construction of urban ecological environment, implement a sustainable development strategy, and strive to create a beautiful, comfortable, healthy and convenient living environment for the masses of the people, and strive to build a resource-saving and environment-friendly society, the Ministry of Construction will create a “garden city”. On the basis of this, we will promote the creation of “ecological garden city” activities and vigorously promote the construction of national garden county towns, national key parks, national urban wetland parks, and national garden towns.
2 Market demand continues to grow
A. The continuous development of the world economy has prompted the market capacity of the garden machinery industry to grow steadily
According to the exchange rate method, the World Bank predicts that the world economy will grow by 3.2% in 2014, 0.8 percentage points higher than the previous year; the UK consensus company predicts that the global economy will grow by 3.1% in 2014, up 0.6 percentage points from the previous year. Calculated according to the purchasing power parity method, the International Monetary Fund (IMF) predicts that the world economy will grow by 3.7% in 2014, 0.7 percentage points faster than the previous year. With the continuous development of the world economy, the improvement of residents' living standards and the popularity of horticultural activities, the demand for garden machinery products will continue to increase in the international market. According to the China Food, Animal, and Livestock Import and Export Chamber of Commerce, the Flower Branch predicts that the global horticultural supplies market capacity will maintain a growth rate of around 21% per year in the next five years, and will reach US$60.65 billion in 201514.
As the largest proportion of gardening equipment, garden machinery will continue to grow steadily.
B. The greening construction of China's cities increases the demand space of the garden machinery market
With the implementation of China's scientific development concept and the policy of building an environment-friendly society, and the continuous improvement of the living needs of our residents, China's urban greening level has achieved remarkable results: the green coverage rate of the built-up area has increased from 35.1% in 2006 to 2012. 39.6%; urban green space increased from 1,321,900 hectares in 2004 to 2,367,800 hectares in 201215.
In the future, with the acceleration of urbanization in China and the improvement of urban greening level, the greening area of China's cities will continue to grow. The variety of greening plants and the complex terrain will increase the greening workload of greening departments and enterprises, and will be used to purchase garden machinery. The investment funds have been greatly increased, which will certainly drive the demand space of the domestic garden machinery industry.
3 industries and technology transfer to China
In order to reduce costs and expand the market, garden machinery manufacturers in developed countries in Europe and the United States have shifted production lines to China, established industrial bases in China, or cooperated with Chinese companies through OEMs and ODMs. Advanced technologies such as new environmentally friendly materials, material forming technology and automatic control technology have been brought into China with the transfer of production capacity, which has improved the overall technical level and management level of the domestic garden machinery industry.
1 rising raw material costs
Raw materials for the garden machinery industry mainly include steel, aluminum and plastic products. In recent years, the prices of these raw materials have risen to varying degrees, resulting in an increase in the production costs of garden machinery products. Only companies with strong capital advantages, technological advantages and cost control capabilities can maintain a relatively stable profit level.
2 International trade technology barrier pressure increases
Countries around the world are paying more and more attention to environmental protection, and they have raised the testing standards for imported goods. The United States and the European Union will implement stricter standards for garden machinery gas emissions in the future, which will make the export of China's garden machinery products affected by green barriers.
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